Last Updated:
September 18, 2006

The early bird catches the worm
Rachel Moten

On Aug. 14, more than 7,500 pre-packaged, reserved boxes were stacked high to the ceiling in the back of Brady Commons Food Court. Staff waited for eager students to file into the room to retrieve their textbooks for the fall semester. Those who decided to order their books early were able to get most of their required books for class. This special event, which began in 1992, is Early Bird Reservation.

Early Bird Reservation is offered to students twice a year and students can order their books online or during Summer Welcome. About 90 percent of freshmen and 3,000 other students take advantage of this deal. Every year, MU has found a way to enhance the program.

More than 7,500 students took advantage of the Early Bird textbook reservation system this year saving themselves the hassle of searching for textbooks after classes began. Photo by Kyle Spradley.

Early Bird advertised the new and used books for several years, but this semester MU also offered digital textbooks, which is provided by the Missouri Book Services. Students buy the digital books and get a code to activate them. Students can use the books only on their own computers. They can order the books online, but once students purchase, the books are theirs and are not eligible for refunds.

Advantages for using the digital books are: it's cheaper, easy to use, designed to have a back up if the student's computer crashes and has features such as read-out-loud, text searching and note taking. Some of the drawbacks to using digital books are: sometimes a student can’t print all the pages they need, the books expire within 12 months and are developed as a one-time download.

The digital is “beginning to be more popular, but students still like to highlight,” said Public Relations Manager Michelle Froese. “It’s a matter of preference, some students like the portability of it.”

Many students would not want to purchase the digital books because they like to have a book in front of them to reference, which helps some study and learn. Kimberly John, MU freshman agribusiness management major, said, “If it’s on the Internet, I’ll start playing games on there.”

While digital books are the latest addition to the Early Bird Reservation, students still are drawn to the program for its other advantages. This program is geared toward students to purchase used books at a 25 percent discount. Students can also buy new textbooks. The advantage students get from Early Bird is it saves time because they do not have to search for their textbooks.

“I think it’s a lot easier moving in,” said Brianne Nadolny, a MU sophomore nursing major. The books are already packed, so it gives students “their first crack at purchasing books,” stated Public Relations Manager Michelle Froese.

The disadvantage lies within the bookstore because having the program is very expensive. Extra temporary employees have to be hired, the boxes purchased are expensive and the area they use in Brady Commons takes up a lot of physical space.

Although Early Bird helps students save money for used books, some students aren’t able to experience the benefits because they have to purchase new books. For instance, more of the engineering, health and journalism majors keep their books for future reference, so it is hard to find used books for students who are enrolling in those classes, said Froese.

Kadian Brown, MU freshman biochemistry major, said she “spent over $400 for her books” for this semester.

MU has been doing Early Bird for 11 years. When the bookstore doubled its size in 1997, MU created an easier transition and alleviated stress by prepackaging textbooks for students.

Students can’t complain too much because they still have the convenience of not having to search for their own books, which is one less thing they have to worry about for the beginning of the school year.

For more information about digital textbooks, visit the MU Bookstore Web site.

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